Lure that created a company as much about faith as fish

Variety of lures helps anglers load up on Bayou Black bass, Louisiana Outdoors

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Variety of lures helps anglers load up on Bayou Black bass, Louisiana Outdoors

Smallmouth Suspense

It’s famous for a reason! The Believer™ is one of the most versatile lures available today. Its unique shape and design, combined with a deep and

Believer 8

Something fishy? Lures prompt lawsuit against Springfield-based Bass Pro

Local Luremaker: Charles Muller - Choopy Lures

Plugging for Steelhead 101

The lure of fishing: Salado guide creates booming business, News