Gary Yamamoto 4 Senko, Smoke with Black & Purple Flake

If there's been one lure that has changed the face of fishing over the years, it's the Yamamoto Senko. With its wide range of uses and subtle natural

Yamamoto Swimming Senko Soft Swimbait - A twist on a classic – the Swim Senko is everything that’s great about the legendary Senko, but with a little extra magic. Thanks to the tail, the Swim Senko presents a hard-to-resist horizontal action that’s more than enough to tempt a lunker to bite. The Swim Senko marries the natural profile and subtleness of the Senko with the vibration and movement of a paddletail swimbait.

Yamamoto 5 Swim Senko Smoke Black Purple Flake

The Senko is a staple in the fishing world. The original soft-plastic stickbait comes in sizes ranging from 3 inches up to 7, and it has become the #1 choice of anglers everywhere. Iconic is an understatement the Senko has spawned thousands of imposters, but nothing beats the original. Versatility is a key attribute of the Senko, allowing it to be fished in a multitude of ways that all end up putting more fish in the boat.

Yamamoto 4 Senko, Green Pumpkin (Black Flake)

Gary Yamamoto Senko, 5, Smoke with Purple Flake / Watermelon with Blue Flake (9-10-953) : Fishing Soft Plastic Lures : Sports & Outdoors

The Senko is a staple in the fishing world. The original soft-plastic stickbait comes in sizes ranging from 3 inches up to 7, and it has become the #1 choice of anglers everywhere. Iconic is an understatement the Senko has spawned thousands of imposters, but nothing beats the original. Versatility is a key attribute of the Senko, allowing it to be fished in a multitude of ways that all end up putting more fish in the boat.

Yamamoto Senko 4 Blue Black W

Gary Yamamoto 4 Senko, Smoke with Black & Purple Flake : Swimming Goggles : Sports & Outdoors

If there's been one lure that has changed the face of fishing over the years, it's the Yamamoto Senko. With its wide range of uses and subtle natural

Gary Yamamoto 4 Senko, Smoke with Black & Purple Flake

Yamamoto Baits Senko 5in Worm, 10 Pack, Smoke/Purple & Blue Flake/Watermelon/Blu

Yamamoto Senko 4 Watermelon/Black

If there's been one lure that has changed the face of fishing over the years, it's the Yamamoto Senko. With its wide range of uses and subtle natural

Gary Yamamoto 4 Senko, Smoke with Black Flake

The Senko is a staple in the fishing world. The original soft-plastic stickbait comes in sizes ranging from 3 inches up to 7, and it has become the #1 choice of anglers everywhere. Iconic is an understatement the Senko has spawned thousands of imposters, but nothing beats the original. Versatility is a key attribute of the Senko, allowing it to be fished in a multitude of ways that all end up putting more fish in the boat.

Yamamoto Senko Flake, Smoke/Black/ Purple, 5

Yamamoto Senko, 4 inch, Black