Pure Fishing Brands: Soft Bait

Explore Pure Fishing's Brands including PENN, Berkley, and More

Pure Fishing Berkley Fishing Shimma Pro-Rig Soft Plastic Fishing Lure

Pure Fishing Brands: Soft Bait

In collaboration with Elite Series pro-Mike Iaconelli, Berkley has revolutionized the glide bait industry with the Berkley Powerbait Nessie Soft Glide Bait. This soft-bodied glide bait is reinforced with a mesh joint that offers more action and enhanced durability. With the ability to skip, slide, and cast, it has no limitations in range or difficulty.

Berkley PowerBait Nessie Glide Bait, Voltage, 9in

Fishing Soft Plastics - Learning How To Fish

Freshwater Soft Bait - Pure Fishing

Freshwater Soft Bait - Pure Fishing

Explore Pure Fishing's Brands including PENN, Berkley, and More

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and

PowerBait® Saltwater Rattle Shrimp

The PowerBait Gilly is Pro Designed by Bassmaster Classic Champion Mike IKE Iaconelli. Japanese influenced design provides an unbelievably natural presentation in shape, color, and action. The hollow head allows for easy crushing on strikes and helps to orient the bait in an upright posture when swimming. Rig verticle with weightless rigging, sideways as a Texas rig, on a Jig Head, with a Weighted swimbait hook, Line-through Stinger Hook rig, or even on a Drop Shot.

Berkley PowerBait Gilly, 90 mm, HD Sunfish

Berkley Gulp 3 Nemesis Soft Plastic Fishing Lure - Choose Colour BRAND NEW @ eB

New Fishing Lures for 2024 - Wired2Fish