Yo-Zuri Fishing Hooks & Lures in Fishing Lures & Baits

The Hardcore Crank MR 60F is a 2 3/8 inch, 1/2 ounce medium diving crankbait that dives to 8 feet. High-frequency action that draws explosive reaction strikes from lurking bass. Power Coat paint finish that holds up against UV damage, hook rash, and hard striking fish. Pre-rigged with size 6 round bend black nickel treble hooks. Available in 10 colors, including both translucent and painted finishes.

Duel R1364-CSH Hardcore Crank Mr 60F 60mm 2-3/8 Citrus Shad

Available in two sizes, this new style Pencil has an action unlike any other lure in its class! It sits flat on top of the water instead of the tail pointing down, which makes it incredibly easy to “walk-the-dog”. This allows anglers to use different retrieves and cadences, and in turn catch more fish! The best feature of the TopKnock is the single one-knock cadence rattle.

Yo-Zuri 3D Inshore Topknock Pencil 5 Bone

Yo-Zuri Bonita R1157 - Veals Mail Order

Yo-Zuri 3DB Popper

Hydro Minnow LC lure is a realistically designed minnow style lure. It's made to imitate a wide array of baitfish. It has a weight transfer system for long casts. The long cast of this lure allows you to stay far away from predatory fish to maintain your stealth while hunting them. It features a tight wiggling action that will bring the saltwater species predatory fish right to you. Ideal for hunting down inshore species along the coast and casting stripers from the beach.

Yo-Zuri Hydro Minnow LC Black/Silver; 6 in.

Yo-Zuri is proud to announce the introduction of the new and improved Bonita. The original high speed trolling hard bait has been redesigned with upgraded features and a lower price point. Yo-Zuri's new Bonita boats our patented color change technology on the top of the bait and a smooth scale pattern on the sides. Featuring the patented Power Body, flat forged stainless steel hooks and stainless steel ball bearing swivels; this is most durable trolling lure on the market.

Yo-Zuri Bonita

Yo-Zuri Mag Dive new size, true big fish bait!

Lures Yo-Zuri Lures

YO ZURI LiveBait Real Minnow 90F Japan Fishing Lure,Hard Bait,Sea Bass,Barracuda, Bonito,Mahi Mahi. These revolutionary lures easily deceive fish.

YO ZURI LiveBait Real Minnow 90 Japan Fishing Lure,Hard Bait,Sea Bass,Barracuda

Yo-Zuri 3DB Knuckle Bait Spinnerbait