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Bait-Pop is a revolutionary formula created by the owner of the Original Fish formula company. Designed to elevate your bait using live sonar technology, with a .5 oz size perfect for fishing. LIVE SONAR technology is specifically made for use with forward-facing sonar, allowing you to view your bait easily. SCENT protection is included - simply apply Bait-Pop to eliminate unpleasant odors and add the powerful scent attractant from Fish Formula to your lure.

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