Berkley goes hard on Forward-thinking baits

Take full advantage of forward-facing sonar techniques with the truly revolutionary action of the Berkley Krej Jerkbait. Unlike conventional jerkbaits, the Krej lure swims upward in the water column and falls backward on the pause toward its target. You'll be able to gauge fish reactions on the sonar and work the bait back to the fish just right to trigger strikes. Fish it topwater or subsurface and let the natural darting movement go to work.

Berkley Krej 100 Jerkbait Blue Vapor OB

The largest-sized bait in the Finisher lineup, the Berkley Finisher 9 FFS Jerkbait redefines angler control and enhances visibility with Forward

Berkley Finisher 9 FFS Jerkbait

Berkley Gives Anglers More Control Of Their Baits Than Ever Before

Berkley Choppo Saltwater Lure - TackleDirect

Berkley Hit Stick Fishing Lure, Black Silver, 1/4 oz

What's your go to lure when you're skunked all day ?? : r/Fishing_Gear

Berkley Forward Facing Sonar Optimized Baits - Pro Tool Reviews

Berkley Powerbait Slobberknocker Bladed Jigs

BERKLEY FRITTSIDE FRESHWATER CRANKBAIT: A specialized crank bait lure, the Berkley Frittside features the same proven action that won David Fritts the

Berkley Frittside Fishing Lure, Sexy Back, 3/7 oz, 2 1/2in | 6 2/5cm Crankbaits, Classic Flat Side Profile Mimics Variety of Species and Creates

Berkley Gives Anglers More Control Of Their Baits Than Ever Before

Berkley Spin Bomb Topwater Fishing Lure, Danald, 2/5 oz

Gear: Berkley Hit Stick - In-Fisherman