Berkley - Pure Fishing

The PowerBait Gilly is Pro Designed by Bassmaster Classic Champion Mike IKE Iaconelli. Japanese influenced design provides an unbelievably natural presentation in shape, color, and action. The hollow head allows for easy crushing on strikes and helps to orient the bait in an upright posture when swimming. Rig verticle with weightless rigging, sideways as a Texas rig, on a Jig Head, with a Weighted swimbait hook, Line-through Stinger Hook rig, or even on a Drop Shot.

Berkley PowerBait Gilly, 90 mm, HD Sunfish

New from Berkley - Pure Fishing

Berkley Digger Fishing Hard Bait is designed to get deep quickly and deliver hard, aggressive action. Berkley rigorously tested over 500 prototypes before finding the perfect balance for the Digger. Created by world-class bait engineers with a team of pro-anglers, this fishing lure delivers an aggressive wobble and side flash with a slow rise at pause that will turn any fish into a sucker. Exceptional casting distance makes this great fish bait to use from the shore or a boat.

Berkley Digger Crankbait Rootbeer Craw 8.5

Berkley ProSpec® Chrome, Blaze Orange, 10lb, 4.5kg, 1000yd

Built to outperform any other bladed jig, the Berkley Slobberknocker combines innovative design and proven Berkley features in one fish catching

Berkley SlobberKnocker

Berkley Gift Guide - Pure Fishing

Berkley PowerBait Weedless Skirted BladeDancer - Tackle

Fishing tackle from the world's most trusted fishing gear brands - Pure Fishing

Berkley ProSpec Chrome - 1000 yd. Spool - Clear - TackleDirect

Berkley Trilene® Big Game™ Fluorocarbon - Pure Fishing