Berkley PowerBait Power Switch - 3in - HD Pink Wizard

Forward-facing sonar is creating more opportunities to catch fish, for those who can read and react quickly. The Berkley PowerBait Power Switch is specially built to help you take advantage of this exciting technology. It starts with its natural baitfish profile and 3D eyes, and of course that irresistible PowerBait flavor is cooked right in.

Berkley Gives Anglers More Control Of Their Baits Than Ever Before With All-New Forward-Facing Sonar Optimized Baits - Collegiate Bass Championship

Forward-facing sonar is creating more opportunities to catch fish, for those who can read and react quickly. The Berkley PowerBait Power Switch is specially built to help you take advantage of this exciting technology. It starts with its natural baitfish profile and 3D eyes, and of course that irresistible PowerBait flavor is cooked right in.

Berkley PowerBait Power Switch - 3in - HD Stealth Minnow

The Saltwater PowerBait CullShad is the next level paddletail soft bait for inshore fishing. The paddletail provides a lifelike swimming action to trigger reactions strikes. Perfectly rigged on either a jighead or weighted EWG to deliver this lure to the right location in the water column.

Berkley PowerBait Saltwater CullShad Pinfish / 4in

Berkley PowerBait Power Switch

Berkley Gives Anglers More Control Of Their Baits Than Ever Before With All-New Forward-Facing Sonar Optimized Baits - Collegiate Bass Championship

Berkley Releases New Forward Facing Sonar Inspired Lures - Wired2Fish

Berkley PowerBait® Power Swimmer

Berkley PowerBait® Power Swimmer

Berkley PowerBait Power Floating Trout Worm Pumpkinseed

Purpose-built for forward facing sonar and ultimate angler control Heavy, weight-forward design allows for precision casts and fast sinking Control

Berkley Berkley PowerBait Power Switch Fishing Soft Bait

Soft bait fish - Canada