Berkley PowerBait Power Swimmer - Bass Magic - 2in

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving you the time and confidence to Feel More Bites - Set More Hooks and Catch More Fish!.

In collaboration with Elite Series pro-Mike Iaconelli, Berkley has revolutionized the glide bait industry with the Berkley Powerbait Nessie Soft Glide Bait. This soft-bodied glide bait is reinforced with a mesh joint that offers more action and enhanced durability. With the ability to skip, slide, and cast, it has no limitations in range or difficulty.

Berkley PowerBait Nessie Soft Glide Bait Raw / 5

Berkley PowerBait Power Swimmer

Berkley PowerBait Power Swimmer In-Action

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor, the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving you the time and confidence to Feel More Bites. Size: 6 inch.

Berkley PowerBait Slim Shad - 6 June Bug

Forward-facing sonar is creating more opportunities to catch fish, for those who can read and react quickly. The Berkley PowerBait Power Switch is specially built to help you take advantage of this exciting technology. It starts with its natural baitfish profile and 3D eyes, and of course that irresistible PowerBait flavor is cooked right in.

Berkley PowerBait Power Switch - 3in - HD Stealth Minnow

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving you the time and confidence to Feel More Bites - Set More Hooks and Catch More Fish!.

Berkley PowerBait Power Swimmer - 4.3in - Silver Shiner

Berkley PowerBait Minnow Black Shad / 3

Berkley PowerBait Micro Minnow Lure Up to 33% Off Free Shipping over $49!

Bobby Lane on the Berkley Power Swimmer Swimbait - Major League Fishing